When it comes to preparing for your trade show exhibit, there are a variety of tasks you need to keep in mind. Whether you are a small business just starting out on the trade show circuit or you are a well-established company and already know the ropes, we think this quick list of must-do’s will help you prepare for the upcoming event.
Here at Pixus, we can help you before the big event by creating a custom trade show display. Read on to learn more about this and a variety of other helpful tips for preparing your team for your upcoming trade show.
Pick The Right Trade Show
There are countless trade shows out there with a niche for every business. Before you start investing in an exhibit at a trade show, make sure you are choosing the right one for your company. Do a large amount of initial research and narrow down your options to a few relevant choices.
Once you have a few choices that you think would be a good fit, take some time to learn about previous exhibits and participants to ensure you will be reaching the right audience.
Create A Reasonable Budget
Putting together a trade show exhibit is no small feat. In order to do it right, you need to create a reasonable budget for the event. It is better to wait an extra year to build a stronger budget before going to a trade show than to try to go on a small budget. Exhibits are an opportunity to say a lot about your brand, so make sure what you are saying isn’t, “We are cheap.”
When creating a budget, think about an array of items you will need to include, such as the following:
- Travel and lodging for everyone going to the show
- Materials for the physical exhibit
- Swag or other fun items to hand out to every passerby
- Marketing materials to have for interested attendees
- Fees and costs for renting the trade show space
These are just a few of the items you should include in your budget. The better exhibit you can create, the more interest you will gain while you are at the trade show leading to new clients. The more clients you can snag while at a trade show, the faster you will pay back your marketing budget for the event.
Book Travel Well In Advance
When a trade show comes to a town, the travel costs and lodging prices will quickly skyrocket as things sell out. Make sure that as soon as you choose a trade show, you start booking your travel plans and your accommodations once you arrive. If you are flying to the city, this is particularly important.
Often, hotels will increase their rates during a trade show, which is why creating an ample budget in the above step is so important. Make sure you look into these increased price rates when you are working on the initial budget for the event and to avoid any extra spikes in cost, book your rooms well in advance.
Invest In A Custom Trade Show Display
With the amount of time and money you are investing in this trade show, make sure your trade show display is top-notch. Here at Pixus, we can help you create a custom trade show display that will make your company stand out from the rest. We will work with you to ensure your design is precisely the way you want. We utilize high-quality materials and premium inks, which means your display will be bold and eye-catching.
You can check out examples of our work here. If you need to create a custom trade show display, please reach out to our team today. We look forward to helping you make this trade show exhibit a true success.