The Cajundome has been a landmark in Lafayette, Louisiana since the mid 80’s that regularly holds entertainment functions such as WWE wrestling, music concerts, and other major sporting events.  Looking for unique ways to boost spectator numbers and increase concession sales, they decided to “reinvent” the food and beverage areas with full color, eye-catching graphics for a fresh new look.

We coordinated with Cajundome management on what they would like to see and had our design team quickly mock up some digital proofs.  This really helped management visualize the near limitless possibilities that were available to them.  One of the challenges we faced was to provide a material that would continue to hold up in the arena for years to come, so we printed the graphics on 3M graffiti proof vinyl that specifically adheres to brick walls and concrete pillars and then seals it with a special heat gun.  Finally, we brought in a team of professionals to install the adhesive graphics.

You can see from the pictures that traditional concession stands no longer have to be a boring line to wait in, but a fun place to hang out while waiting for your food.