Signs have been around for thousands of years, and the basic purpose of a sign is to inform.
That statement is boring.
Unlike the opening statement, the real purpose of a sign is to blow people away with the insane graphics, a unique presentation and a memorable message. Let’s say you are a retailer that sells cat-specific artisan ice cream sandwiches. The ice cream might be salmon flavored and the cookie part could be, seaweed or something, in order to appeal to the cat person target audience. Your business is generating buzz for the innovation and trend factor that comes with being the hot new thing in town. The only thing you need now is advertising. Word of mouth seems to be working just fine but it is obviously time to take it to the next level. This is where Pixus Digital Printing shines the brightest. We provide Lafayette, and all of Louisiana with the finest printing solutions available and we can take your business to the next level. Point of purchase materials are a must have for small businesses and critical to effective marketing.
Marketing is never easy and when you sell something like ice cream to cats, the niche may dry up fairly quickly if your product fails to stick in people’s minds. That is where the need for effective marketing becomes critical, feather flags, banners and even vehicle wraps are the way to take your business to the next level. How awesome would your big old truck look wrapped to look like a cat biting into an ice cream sandwich? It would be memorable that’s for sure…
State of The Art
When you talk printing, many think that it is a dying art form in this digital age. Nothing could be further from the truth. The digital takeover has increased what printing companies like Pixus can do for you. Utilizing state of the art technology, we create what many consider, some of the finest products available. Our large format Nyala printer is capable of incredible rendering across a massive color spectrum. The equipment is a big help but what truly sets us apart is our commitment to producing the highest quality signs, banners and vinyl graphics. Our customers have come to expect exceptional work, superior materials and unrivaled customer service that only Pixus can provide.
Stay Away From Boring
When it comes to your POP marketing, boring is bad, much like the opening statement of this blog it can be easy to fall into the information trap. You may have glossed over the first paragraph altogether but in the second, you were able to picture a cat eating an ice cream sandwich. That is what effective print marketing can do for you: don’t just tell your clients what you are all about, show them! If you are ready to get started today, please do not hesitate to give us a call or fill out our bid form and we will be in touch.