We all know that advertising rules the world these days. There is a 24 hour news cycle, retargeting ads, and popup videos that seem to permeate the online space. While your online presence is extremely important, the mistake that many local businesses make is simply relying too much on online advertising. Much like anything else, a business owner does not want to put their eggs all in one basket, so to speak. In reality, online and print advertising work hand in hand and your most effective strategy this year will include both.
Thinking Big
The thing we want to emphasize the most when considering your 2019 marketing strategy is agility. That’s right, in order to get your brand out there you need to think critically about where your potential customers are going to be. At Pixus Digital Printing, we have been providing the finest in large format digital printing since the early 1990s. We specialize in photo-realistic vinyl banners, posters, adhesive graphics, backlits, die-cut standees, point of purchase displays, custom fabrics, slot toppers, fleet graphics, fabric signage, wall murals and much more. When we started, we were determined to think big and now we are able to accommodate almost any size of business with advertising materials. It doesn’t matter if you have a food truck that you and your husband operate, or a chain of restaurants throughout the southeast, we can handle it. We love big projects just as much as we love helping small businesses, let us help you think big about your marketing.
Signage
Have you ever tried to find the bathroom in the dark, only to find the corner of your dresser with your toe? It hurts, doesn’t it? Well that is what you are doing to yourself when you do not maximize the signage on your business. Now we are not suggesting that you put up the biggest, baddest sign on the block, that just looks tacky. Well placed signage has the power to advertise as well as enhance your business. All of the outdoor signs in the world will not help if your customers can’t figure out where to go once inside of your facility. Directing your customers exactly to where they need to be is where wayfinding signage is extremely helpful to the overall customer experience. At Pixus we can design and create a wide variety of signs for both interior and exterior applications. From huge entrance signs to bathroom directions, we have the capability to make your entire facility into a user-friendly space. After all, people are only going to spend money at your business if they can find it.
Banners
Who doesn’t love a good banner? You see those “picker” guys drooling all over themselves whenever a banner of historical significance is found in a barn somewhere. Advertising with a banner is one of the most tried and true ways to increase visibility. Think about it, Sophocles probably hung out a banner to promote the play “Antigone”, they have been effective for that long. Today the banner is the gold standard for advertising on the move, we have clients that utilize banners exclusively for their business signage. They are portable, effective, and no matter what your business may be, will get your message across. At Pixus we print incredible high resolution banners for use just about anywhere your potential customers may be. Crafted from the finest materials and inks, Pixus banners will stand up to the Louisiana weather for years and still keep looking great.
Fleet Graphics
Currently, mobile advertising, fleet graphics, and vehicle wraps, however you want to look at it, are shaping up to be one of the most effective ways to reach potential customers. Think of it as cold calling hundreds of people a day, especially if you have a dynamic design. That is where Pixus Digital Printing comes in, we make the most gorgeous vehicle wraps anywhere and with our precision printing process, they can be installed with no damage to the paint underneath. We can put almost anything on the side, top, or back of your vehicle with a wrap. Own a restaurant and want to showcase your extensive salad bar? We can put that right on the side of your truck. Vinyl wrap technology just keeps getting better and better and coupled with our skill, the graphics are truly stunning. Be in the right place at the right time with gorgeous graphics for your fleet.
But Wait, There’s More
If new signage, banners and fleet graphics are not enough to get you excited about rethinking your marketing in 2019, we don’t know what would. Pixus is a leader in digital printing, graphics, signage and much more, and while that may be the core of our business we pride ourselves on one other aspect — customer service. We strive every day to provide our customers with exceptional advertising materials so they can elevate their business, church, school, or enterprise to the next level. We take great pride in being part of the Lafayette business community and love interacting with our fellow local business owners. If one of us succeeds, we all succeed. If you’re ready to kick off your 2019 marketing with any of the advertising solutions from Pixus, or maybe you need a little inspiration, let us know. Our staff of designers, printers, and finishers represent over 140 years of experience in the industry and we can point you in the right direction. Give Pixus a call today and let’s get started on your 2019 marketing plan together.