Placed right at the point of purchase, (POP) displays serve as a valuable marketing tool to drive product sales. As customers, we’re faced with a sea of options when we’re shopping in stores and very few of us tend to compare apples to apples. So why not make the decision easier for your consumers by putting your product front and center? With an eye-catching design and the right placement, your display can have your products flying off the shelves.
Highlight a Particular Product
Whether you have a brand new product that you want to get in front of customers or you’re trying to sell one that has overstayed its welcome, POP signs are the perfect solution. By increasing the product’s visibility, customers are 6 times more likely to make a purchase. That’s a conversion rate that any retailer can benefit from!
Today, there are several different options of POPs to choose from. Some of the most common POP displays include:
- Window signage
- Floor stands
- End aisle displays
- Cash register signage
- Cart advertising
With careful placement, your product can stand out from the crowd or simply trigger an impulse buy that customers cannot resist. If you want to increase the amount of money that people spend per transaction, try promoting an add-on by showcasing two products side-by-side that compliment each other—a battery POP next to an electronics display or a floor stand of fish fry mixes next to your seafood counter. This way, you’re providing the customer the convenience of not having to go out of their way searching for a product that they needed in the first place.
Reduce the Cost of Marketing
Marketing a specific product can be expensive if you’re not careful. However, you don’t want to spend your money marketing a product that doesn’t offer a substantial enough margin to outweigh the cost of your promotional materials. Focus on products that can be consumed by the masses, new products to get people buzzing about, or seasonal items that you can push off the shelves to make room for more inventory.
Get more out of your investment by designing a POP display that can be versatile instead of a one-time use tool. Something as simple as a well-branded POP asking if they “forgot something” can make people stop and consider adding a product to their cart. That way you can change the product out as you need without having to purchase a new display with each promotion.
Customize the Displays
In a world filled with generic product displays and signage, command attention with a well executed design. Otherwise, customers will keep walking past without giving it a second thought. Use your brand’s elements in the design to marry it with the product. Or streamline your messaging with quippy phrases that resonate with your target audience. Custom displays lend endless design possibilities that you can have fun with and nail the sale. Just remember to keep it focused and clutter free. More often than not, less is more.
Hiring a seasoned POP professional will help you ensure that you get the right message across in the right way to the right audience, all while staying on-brand. Contact the Pixus team today to get started on a custom quote!