Graphics and signage are typically one of the first things customers see when they encounter your business, and it’s an image they’ll see and notice again and again. Good graphics convey the personality of a business, are instantly recognizable and tell the right story about your business or upcoming event.
But, how do you know if your current graphics are the best for your company? Check out these signs that it may be time for an update.
Even the best graphics can’t stay relevant forever. As the years pass, a logo that perfectly captured your business may grow stale or unappealing. Plus, it’s easy for customers to spot outdated logos, even if they don’t know anything about design. Think about the last time your logo got a facelift and whether it’s showing signs of aging.
They’re Too Complex
Trying to squeeze too much into a graphic is a common problem that produces poor results. This is particularly true for companies established before the digital age; what looks great on a printed flyer may not translate well into the digital world or onto more advanced printing solutions that involve LED lights or moving parts. If your graphics are difficult to understand or they look cluttered, it’s time to consider a redesign.
Your Company is Evolving
Just as no business remains the same forever, no graphics should either. As a company grows and changes, and especially if your business has undergone a rebrand, your graphics may need updating to reflect new development, growth or priorities.
They’re More DIY Than Designed
Some business owners design their own graphics in an effort to save money. However, unless you have extensive graphic design experience, this approach usually backfires. Customers can typically tell when graphics are created with minimal expertise, and a lot of times the entirety of your brand, color options, modern techniques and best practices aren’t taken into account, so if your graphics are a DIY job, it may be time for an update with an experienced graphic designer.
When Should You Not Change Your Graphics?
Of course, you shouldn’t change your graphics up all the time. Switching things too often makes it difficult to develop strong brand recognition. If things are going well and you’re getting good results from your current graphics, it’s probably best to leave it alone. Like they say; if it isn’t broken, don’t fix it!
Things to Consider when Redesigning Your Graphics
If you’re ready to update your graphics, keep these things in mind:
- Are they identifiable?
- How outdated are they?
- Are current trends important to you?
- How and where will the graphics be used?
Whether your graphics need major revisions or minor tweaks, at Pixus we can help make sure they work for you. Contact us today to get started!