Your business needs to be visible at all times. Even if you are the most well-known casino or brand in the city, there is still value with promotional signage and displays. Much of your business comes from the products, services and events that you have going on. If people don’t know what’s going on, they may pass you by in favor of someone who is marketing more efficiently.
At Pixus Digital printing, we offer a wide array of advertising materials to ensure that your messages are being heard loud and clear. Throughout the Gulf Coast region and beyond, we work with casinos, marketing teams and more to ensure they are putting their best foot forward.
Understanding the Different Signage and Displays Available
First, it’s important to understand that there are all sorts of ways to promote yourself. You can have some signage and advertisements to show that you’re in business. Then, other signage and displays can promote certain items, allowing you to focus on specials, events and more.
Too often, businesses don’t differentiate with their needs. They use a sign that they like and assume that it will work. However, signage can be expensive if it’s not delivering a desirable return on investment. That’s where we can make a difference.
There are a number of sign types you can use to advertise and promote, such as:
Car wraps
Banners
Posters
Standees
Game boards
Printed fabrics
Architectural signage
Each option has its own benefits and provides unique value depending on what you want to promote. But, no matter what, the bottom line is that the sign you use needs to provide value for your business and your brand.
Obtaining Value from Your Signage
In order to obtain value from your signage, it has to be properly designed and placed.
Branding
Signage can be used for purposes of branding. Many consumers want to do business with a brand that they trust. This means you need to know all about your demographic before you can effectively brand yourself. Further, you want to create signage that speaks to your demographic.
Branding can be used in vehicle wraps so that people learn about you all over town. Outdoor signage can lure people in from the outside. Standees and banners can be used at trade shows. The more you promote your brand, the more people will develop a memory of you so that they become customers.
Change Customer Behaviors
Think about what your customers are doing now versus what you want them to be doing. Maybe you want to increase the number of people who sign up for your loyalty card or mailing list. The promotional material that you place inside of your location can target that particular effort. If you make it more fun and exciting, you’ll find that customers will flock to it.
Often, it’s about educating your customers. People may not know that there’s a show coming up unless you make a big announcement that they will have to walk by several times while on the premises. We’re here to help you reinforce all of the messages going on within your business as a way to change customer behaviors.
Custom Solutions to Gain an Impact
The goal of any signage or display is to get a return on investment. Whether it’s bringing in new customers, changing their behavior or getting them to spend more money, you need to think about what the best way to do that is.
Working with us at Pixus Digital Printing will allow you to learn more about your options. We’ll work with you to understand your goals and guide you through the printing solutions that are available. Contact us today to get the process started.