When engaging in visual marketing, it’s important to stand out. Today’s consumers face stimulation around every corner. As a result, marketers have little more than a few seconds to make a lasting impression on potential buyers. And to make things more difficult, the same advertisement needs to communicate everything about a product in that same timeframe. Without question it’s a difficult prospect.
If you’re operating a brick-and-mortar business, you have likely sought out ways to make yourself stand out in an increasingly digital business landscape. Nevertheless, there is still ample room for traditional advertising to drive sales and engage customers. And one of the best ways you can do that is with a wall mural.
Let’s go over the numerous ways your business can benefit from crafting a well-made mural within your place of operations.
They’re Unique and Eye-Catching
As we mentioned at the beginning of this post, you’re competing for the headspace of your customers with thousands of other brands. It isn’t something we like to think about, but regardless of the industry, there are a ton of other businesses that claim to offer the same excellent service or product yours does.
At the center of this often discouraging fact is a single question: “How do I stand out?” If your business gets a lot of consumers from walk-in sales, then the benefits of a wall mural are readily apparent.
A wall mural gets the eyes of would-be consumers squarely on your business. By pairing artistic value with on-brand messaging, murals can instantaneously etch your business into the mind of customers, which seamlessly converts to repeat business.
A well-made mural can act as both a spotlight on your business and a megaphone that broadcasts its most unique features. Run a vegan restaurant? Cover your mural with greens and all-natural foods. The possibilities are endless.
They Can be Social Media Goldmines
Artists have the power to excite, entice and more. It goes without saying that a talented artist is instrumental in creating an effective wall mural. They can craft pieces that make people want to stop and take a selfie, record a video and much more. And that means that with each person stopping to take a picture, your business’ social media presence increases. A wall mural has the potential to provide a return on investment that handily exceeds other forms of advertisement.
They Can Be Placed Anywhere
It doesn’t matter whether your business operates indoors or outdoors—a wall mural can sit anywhere within your place of operations. As a result, every industry, even those that typically operate in less populated areas, can see huge returns from installing a wall mural.
At Pixus Digital Printing, we strive to push the medium forward each day. Doing so means finding new and innovative ways to engage consumers and craft advertisements that are both artistic and capable of driving sales.
We’ll work with you to craft the perfect wall mural that packs all the best aspects of visual advertising into an eye-catching and engaging piece of art. Contact us today.