Smart retailers must employ powerful retail Point of Purchase (POP) products to remain competitive. Custom Point of Purchase displays increase effectiveness of your in-store promotional displays using cutting edge HP flatbed printing technology. POP displays are usually posters, banners or back-lit signs used to catch the customer’s eye and stand out above all other displays. Many uses and advantages of POP displays include the window or counter top displays, floor stands and banners. POP displays engage and encourage an “impulse purchase,” which easily increases revenue and establishes “Brand Awareness.”