Location is everything when it comes to where you’re sign placement. Different types of signs work best for different placements. Once you decide what you’re trying to accomplish with your promotional signage, you can focus on the best location that will accomplish your marketing goals—whether that be inside or outside of your business or event.
Once you get customers in the door, signs can be used to increase sales, drive business towards a particular product, and inform people about current or upcoming events, products or services. Just like any marketing promotion, you’ll need to consider a few details in order to determine the best choice for your business objective.
Things to consider for indoor signage:
- What are you promoting?
- What type of sign is most suitable?
- What materials should be used based on durability, longevity, etc?
- What is the ideal height for people to easily read it?
The key to successful indoor signage is placing them in areas that have high visibility, and that flow with a customer’s natural order of interacting with your brand. If you are a retail owner trying to promote a new line, you might want to add floor decals or wayfinding signage at the main entrance directing them to the new inventory. To build more interest, consider complementing it with hanging banners along the way of featured products. If you run a financial institution, you might want to advertise a new feature from your mobile banking app with standees next to the ATMS or post-top stanchion signs in the lobby line.
Walking through your business like an actual customer would is a great way to strategically map out the placements and signage that will work best for your promotion. In order to maximize conversions it is always best to use a variety of signage to build a customer’s purchase intent up to a sale.
Some of the most common indoor signage includes banners, floor graphics, wall posters, window art, POP displays, wayfinding and digital signage. Each option offers a variety of materials to choose from to meet your needs. If you’re installing floor graphics to guide customers to a certain section in your store, how many people could be walking on it? If you’re adding a POP display by the register to drive sales for a product, how many people could be touching it? These types of questions will give you the framework to understand what materials will hold up best in the environment.
Selecting materials for your indoor signage boils down to how you plan to use it, where you plan to install it, and how durable it needs to be. A professional signage company can provide you with their expert recommendations based on your needs but in order for them to build an accurate proposal, you will need to do some due diligence. Use the criteria below to help streamline the quote process.
- Types of mounting and hardware needed
- Max weight (product displays, ceiling/shelving limitations)
- Exposure to daily wear-and-tear
- Large-scale versus small-scale
By providing these details ahead of time, your sign representative will have a better understanding of what options are most suitable to reach your marketing goals.
Outdoor signage is one of the most significant ways to increase brand awareness and drive potential customers inside your business or event. So when it comes to the placement of your sign, you want to choose a location that has the best visibility for the majority of passersby, whether that be pedestrians or drivers. For instance, if you own a business downtown in an area that has a large amount of foot traffic, you’ll want to have your outdoor sign extend from the building so that it’s not only legible to people driving down the street, but people walking towards it on the sidewalk, too. If your business is located right next to the interstate, you’ll want to install an outdoor sign that is high enough to be seen by commuters. The key is to choose a location that offers the most visibility for your surroundings.
Things to consider for outdoor signage:
- Permits and restrictions
- Size of print
- Letter height visibility
- Mounting options
- Lighting options
When it comes to hanging an outdoor sign, it’s vital to do your due diligence on any necessary permits that apply to the size and placement of your sign. You also need to make sure you acquire those permits prior to selecting and installing it. Otherwise, you could be faced with a very costly mistake.
The size is particularly important because you want the letter height to be large enough that it can be read by people passing. The faster the speed limit is outside of your business, the larger your font size needs to be. A professional signage company like Pixus, can help you navigate the best practices to follow for your sign based on your location and marketing goals.
Furthermore, you want to make sure that your sign can be read day or night. Adding illumination or a backlight is a great way to ensure your message is working for you 24/7, while giving it a clean, professional look.
Choosing graphics that best compliment a sign’s location is something that is often overlooked. Your design should always be in consideration of where the sign will be mounted. There’s a reason why high rise signage always includes the business name with a bold, block-style font and possibly a small logo next to it. The higher your sign is, the simpler and larger your elements should be so people can see it right away. You can even incorporate the surroundings into your design. If your area boasts a modern vintage aesthetic, you might want to consider a design that has a slight retro feel. Just make sure to focus on a design that can be quickly read and comprehended.
At Pixus, our experienced signage professionals can help you navigate all of your options to create a sign that delivers the most impact for your location and your goals. From the design to the installation, we will work with you to create a perfectly branded piece that you’ll love. Contact our experts to get started!