The Importance of Brand Consistency

The Importance of Brand Consistency

Ever wonder why a simple graphic of an apple with a bite missing means a computer company instead of an organic food store? This and other instantly recognizable logos work because the companies maintain brand consistency. Simply put, brand consistency is about...
Are Die-Cuts to Die For?

Are Die-Cuts to Die For?

We all know the importance of making your business stand out in a crowd, but how can you do that effectively? Enter the world of die-cuts, which allow you to create promotional items that are uniquely shaped to attract attention in a wide variety of sizes suited to...
Case Study: Supreme Rice

Case Study: Supreme Rice

When you think of cutting-edge displays, a rice mill probably isn’t the first direction your mind takes you. But, when it comes to Supreme Rice, with their playful advertising and big focus on showcasing just what makes their product SUPREMEly delicious, it’s no...
When is it Time to Replace My Graphics or Signage?

When is it Time to Replace My Graphics or Signage?

Graphics and signage are typically one of the first things customers see when they encounter your business, and it’s an image they’ll see and notice again and again. Good graphics convey the personality of a business, are instantly recognizable and tell the right...